Hello, and welcome to Online Personal Watch’s Weekly News Roundup. I’m Mark Brooks, and here are the latest headlines from around the industry.
This edition of the weekly news roundup is kindly sponsored by ads.pof.com.
Jeff Ullman, is arguably the 20th century’s most successful matchmaker and he’s on a mission to save relationships and make “happily ever after” a reality. He is doing so by teaming up with his wife and Co-Chief Cindy Ullman with the creation of HappierCouples.com.
Did you know that 50% of U.S. marriages are ending in divorce with a whopping 75% of America’s 168 million spouses claiming to be ‘unhappy’ after 10 years or less of marriage? The website seeks to stem this unfortunate rising tide of unhappy marriages in the 21st century by infusing happiness back into relationships with all-inclusive online marriage counseling.
Happiercouples.com has three levels of services that are intended to educate and empower, and most notably has 1,000 hours of custom produced relationship videos from numerous relationship experts. Pricing and membership categories consist of happy, which is free, happier for $19.95 a month, and Ecstatic for $99.95 a year.
More than 27,000 single Americans responded to People Media’s Dating Data poll. 51% of respondents indicated that their attitude toward dating has not wavered at all despite the recession. The rest were not so sure.
24% said that they would not date anyone unemployed
17% said they are less motivated to date
6% view dating as a way to network for job opportunities
eHarmony has recently announced that they’re hooking up with Donat Wald for the launch of a new TV advertising campaign.
Donat Wald has been the creative force behind eHarmony’s television commercials since 2002 and will be heading up the campaign and he plans to continue featuring real eHarmony couples.
The agency founder believes that, “The challenge is that the public today is inundated with ‘fake real’ content, with so-called Reality TV, sponsored blog posts, and publicity stunts.” With thousands of success couples expressing interest in the commercials, eHarmony intends to spruce up the campaign with a different format in hopes to debunk the overall skeptical view of online dating.
This of course, is also going to help promote the entire concept and industry that is online dating. So, thanks eHarmony.
Congrats to London based dating agency Dinner Dates, who recently celebrated its 20th anniversary. Founder Hillie Marshall has played cupid for more than 20 years and first came up with the concept in 1989 following her own divorce. Marshall has hosted thousands of singles events and played a helping hand in 150 weddings. fyi, after 20 years of success and finding love herself through Dinner Dates, Ms Marshall has decided she would be willing to sell the company to the right buyer.
Perhaps we’ll see her at the buyers and sellers session at iDate Miami in January.
The real world service VirtualDatingAssistants.com has decided to open up its doors to accommodate time-strapped women. The company has enabled men to outsource online dating since June of 2009. The company’s assistants handle everything from profile creation to online interaction, and ultimately bring online dating offline for a price of $480 a month. Now they will assist women.
Finally as a reminder, you have until January 7th to get your voting in for the 1st ever Internet Dating Industry Awards. Let your voice be heard. Submit your picks for the best dating site, best matchmaker, best dating software provider, most innovative company and more. Awards will be handed out in a special ceremony on Jan. 28 during the 7th Annual Internet Dating Conference in Miami.
This edition of Online Personal Watch’s Weekly News Roundup has been sponsored by ads.pof.com. Now you can place your highly targeted internet dating ads directly on Plentyoffish.com.
That’s all for this week’s news roundup. Tune in again next week as we bring you the latest and greatest from the world of online dating. No ads, no fluff, just raw news and CEO interviews. I’m Mark Brooks. Thank you.