Hello, and welcome to Online Personal Watch’s Weekly News Roundup. I’m Mark Brooks, and here are the latest headlines from around the industry.
Niche online dating network People Media has received recognition for its remarkable revenue growth from Deloitte LLP. Deloitte ranked People Media #359 on its annual Technology Fast 500 list. This list measures the fastest-growing technology companies in North America.
Rankings are based on the percentage of annual fiscal revenue growth over the past five years. During this period, People Media grew 342 percent. Interest in targeted dating sites has exploded over the last several years. People Media’s 27 dating sites each cater to a particular community, from seniors to single parents and numerous religious affiliations.
Congratulations to social dating site, Zoosk, for reaching the big four-oh… that is, 40 million users on its service. Here are some quick stats about Zoosk. The site launched in 2007 and now draws around 12 million unique visitors per month. The revenue run rate at Zoosk is 30 million dollars, and the company expects revenue for 2009 to be between 18 and 20 million dollars.
Zoosk has been able to dominate the dating sector on networks like Facebook, MySpace and Bebo against a backdrop of competitors which include Hotornot, Speeddate.com, and Are You Interested.
Congratulations also go out to the newly-launched eLove.com. The service offers both online dating AND traditional matchmaking. eLove is actually running on the LoveAccess platform. The site has been revamped and soft launched and offers video profiles and both text and audio chat among other things. Those desiring more personalized attention can get help from one of eLove’s matchmakers. Users decide which mode of service they want to use: online dating, or the higher end matchmaking services.
Time now for our hook-ups and break-ups segment. Here’s a rundown of the new partnerships that were announced this week:
- Sugar daddy dating site SugarDaddyForMe now offer voice and SMS features. These services will be powered by the anonymous mobile calling platform, IcallU, by Swissmatch.
- Match renewed its distribution contract with Australia’s nine-msn network. The agreement was started in 2008 and has been renewed for 3 years, no less
- MSN Russia, meanwhile, will be partnering with Mamba, the country’s largest Internet dating company. Mamba also owns a white label system that brings together more than 20,000 partners.
- AARP, the largest organization for Americans 50 and over, has hired Dr. Pepper Schwartz to be their new Love & Relationships expert. Dr. Schwartz is also a consultant for the personality profiling site, Perfectmatch.
This hook-up really caught my attention because I think it’s about time AARP teamed up with a personality profiling dating site and ran their own co-branded site. I wonder if we will soon see an AARP and PerfectMatch co-brand?
As for this week’s break-ups, Australian dating network Cupid Media is breaking up with… it’s members? Cupid Media has been rejecting 3,000 profiles a day. The service believes these accounts have been created by fraudsters trying to dupe singles. Actually, all dating sites have a problem with this sort of thing. So the dating industry reviews profiles, uses tools like iovation and often blocks countries, wholesale.
That’s all for this week’s news roundup. Tune in again next week as we bring you the latest and greatest from the world of online dating. No ads, no fluff, just raw news and CEO interviews. I’m Mark Brooks. Thank you.
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