CB BLOG - Apr 6 - Quantcast is a web analytics service that competes with the likes of Compete.com, Hitwise and to some extent comScore. We like Hitwise and comScore. But Compete and Quantcast freemium services are sweet and they have comprehensive million person panels to pull data from for the USA. Quantcast also allows sites to volunteer to have their data pulled directly. So sites can elect to give Quantcast the keys to their server metrics. Great! So you can check in on your competition. There are a few dating sites that are "quantified". We went through the top 25 dating sites and found the following dating sites that are quantified:
Speeddate
See http://www.quantcast.com/speeddate.com
OkCupid
See http://www.quantcast.com/okcupid.com
eHarmony
See http://www.quantcast.com/eharmony.com
Zoosk
See http://www.quantcast.com/zoosk.com (quantification in progress)
Quantcast offers the following reports:
1. Traffic report - Traffic graph to determine how many people have visited the site. Quantcast also measure cookies, impressions, page views, among other stats, in daily and monthly views.
2. Demographics report - Quantcast can tell you the gender, age, children per household, education status and income levels.
3. Audience Also Likes - Find out who your audience really is and see what properties they also engage with.
4. Traffic Frequency - Quantcast has broken down visitor traffic into three categories: Passers By, users who visit a site once per month; Regulars, those who visit a site more than once but less than 30 times per month; Addicts, those that interact with a site 30 or more times per month.
5. Business Data - Interested if your audience tends to visit from home or work? And if they access from work, what size company are they in?
We looked at eHarmony and based on those reports we can say that 57% of US eHarmony visitors are females. eHarmony attracts people that are over 35, mainly Caucasian with no kids in the household. 1% of eHarmony's audience visit the site daily and account for 35% of all visits. 37% are regulars and account for 48% of all eHarmony visits.
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