COURTLAND BROOKS - July 1 -
Courtland Brooks has prepared a White Paper on mobile dating to
better understand all of the factors in developing a mobile dating
service. There are two reasons as to why Mobile Dating is growing.
Consumers are increasingly using their mobile phones for Internet
access and secondly, the technology has improved dramatically. In a
recent study by Morgan Stanley, mobile Internet will outpace desk top
Internet access in the next few years. Also, changes Social Adoption
behaviour such as texting is the new method of communicating
particularly amongst teenagers. Faster networks (3G, 4G) and feature
rich handsets now make mobile Internet access a meaningful user
experience. What should dating sites consider before
implementing a mobile dating feature? Developing the solution
“in-house” can be costly and marketing timing sensitive. Not to mention
complexity; there is a vast assortment of networks, cell phones models
and operating platforms to choose from. Other considerations include
security, member experience and the proper business model. If
outsourcing is an option then mobile dating solution providers such as
messmo,
Trilibis and
Jumbuck are worth reviewing.
As we continue to demand greater mobility it will be imperative that the services offered are available where the consumer wants to use them.
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