COURTLAND BROOKS - Feb 1 - Back in 2007, Courtland Brooks conducted a pioneering study that set out to compare the various white label dating providers and their service offerings. The online dating industry has grown rapidly since then. The concept of niche dating has proved very attractive to webmasters and affiliates who have warmed to the idea of setting up their own dating site. But how can you compete against Match.com or eHarmony? Unless you have very deep pockets the only viable alternative is to partner with a White Label provider. Which White Label provider should you choose? To make this task easier we decided to update our initial study.
Download White Label Dating Provider Comparison Study
The white label operator landscape has altered considerably. In terms of new entrants, the sector has seen the arrival of Dating Factory, whose primary focus is on non-English speaking markets. Cupid PLC successfully listed on the AIM market in the UK in 2010 and has subsequently focused primarily on growing its own in-house brand dating sites (Cupid.com, BeNaughty, Flirt.com, etc.). WhiteLabelDating.com (WLD) has grown rapidly since our first study from £3M to £30M annual revenues and was voted as the Best Dating Software Provider for the third consecutive year at the iDate Awards.
Study Methodology
In terms of methodology our analysts compiled a list of the main companies, both large and small, who offer White Label dating software and services. However, as the type and scale of services and support varies by provider, we then drew up a list of ‘key influencers’ that a prospective partner should be taking into consideration when assessing which company is best suited to their needs.
- Company overview
- User base
- Product offering
- Pay-outs
- Partner site optimization
- End user customer support
- Languages supported
We hope that this White Label Provider Comparison Study is useful and succeeds in its objective in helping prospective dating site operators to make a more informed decision over which dating site operator to select. If you would like any further advice on selecting a white label operator then please do not hesitate to contact me at mark@courtlandbrooks.com
(Courtland Brooks advises WhiteLabelDating.com)
A lot of features have been incorporated over the years to ensure that members have many options and opportunities to meet with that special someone. The best parts of online dating websites are that they allow you to try them first before joining and they guarantee that you will find someone.
Posted by: White dating | February 01, 2012 at 09:10 PM
I just think that so many dating sites, in Europe, have a lot of efforts. TI hope this new service can allow everything, for the owners and for the costumers.
Posted by: Marcella | February 07, 2012 at 03:49 AM
I also think that an important element is il linguaggio del corpo (body language)
Posted by: Puatraining Italia | May 27, 2012 at 01:47 AM