Why Use Pre-Paid Payment Cards?

COURTLAND BROOKS - Jan 17 - Have you seen our payment processors spreadsheet? Our Courtland Brooks analyst reviewed the top payment providers, mobile payment providers and alternative payment providers that the dating industry are using. Just email me at mark@courtlandbrooks.com for a copy.  So why should you consider using a prepaid card payment system for your dating site?  Here's why:

   1. Its now very easy for users to use.
   2. Some consumers prefer to pay with cash.
   3. They like to control their spending
   4. They want to avoid falling into debt or ruining their credit score.
   5. They don’t want to incur finance or late charges
   6. They don’t have a credit card or have lost their credit.
   7. They are afraid of identity theft / prefer not to disclose personal personal financial information
   8. There are no fees like a prepaid visa or mastercard. A $25 paysafecard costs $25 and gives $25 of value online, just like cash.
   9. They fear losing track of recurring payments for a service they are no longer interested in
   10. They don't trust an online merchant or payment gateway the way the trust a brick and mortar business

Bonus
    11. Tens of millions of other people do it each year and some of them are quite savvy

As you consider which prepaid card provider to use, you should ask about security, fees and distribution points.  We work with PaySafeCard which we believe to be best in class and differentiated against their competition because they offer:

·         A secure product issued by an e-money issuer or bank depending on the market
·         No consumer fees
·         Readily available at more than 350,000 convenient retailers in 28 countries

See my Service Spotlight interview with Neil Steinhardt, the GM North America for PaySafeCard for a bit more information about PaySafeCard.  Neil is at n.steinhardt@paysafecard.com if you'd like to find out more.

(Disclosure: Optimal Payments and PaySafeCard are clients of Courtland Brooks)

Comments

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