CB - July 17 - An amazing 75 year longitudinal study at Harvard reveals the secret to a long and meaningful life.
MARKETING NEWS - June 2 - No dating site has found the magic method of creating a love connection. "This is a total virgin science," said Mark Brooks who runs Courtland Brooks, an agency that works with online dating companies. There are 2,5K - 8K online dating platforms worldwide. While it's growing, the industry is "sort of being squished," with the majority of growth seen at large businesses and smaller apps, leaving a large middle section open, Brooks says. According to Brooks, Tinder's explosive popularity changed the face of internet dating. The app grew from college campuses, Brooks says, as the company used a marketing program to entice "campus connectors" to spread the word. "It doesn't take much," he said. "It's such a hotbed on campuses that you can get these things to take off on campus with the right story and the right product. Tinder is a very, very compelling product. It's one of the few dating apps that's truly sharable. For some reason, apps are more sharable in online dating. You wouldn't generally talk about Match, but on Tinder, you'd just show it around and talk about the experience." How do these dating platforms grow? Brooks says the traditional way is via pay-per-click ads and paid acquisition. Companies with more money are able to advertise on TV. Grant Langston, eHarmony's VP of brand marketing refers to TV as eHarmony's "magic formula". Now, TV accounts for ~70% of eHarmony's lead generation. For Zoosk, Facebook mobile app is one of the most successful distribution outlets. The conversion rate for Facebook mobile, from click to install, is ~5% and 10%. Years ago, Brooks says he predicted that "we'd go Star Trek" in online dating, meaning he foresaw the impending mobile boom. In his recent research, he found that 73% of all visitors to dating services are on mobile devices. Brooks believes larger screens, five-to-six inches, will come into prominence in the near future. Users want larger pictures for their online dating needs and Brooks says larger phones and small tablets will serve that need. After that, he believes wearable technology will play a larger role in the industry. People often tell white lies on their dating profiles, but Brooks says sites may be able to take advantage of a customer's FitBit data by matching people who run seven miles per day. Online dating is here to stay with little chance of evanesce. Brooks notes that the availability of people, within the click of a button, has created an addictive element.
OPW - May 8 - Mobile Apps Unlocked was last week and was a smorgasbord of learning and networking. There were a couple people speaking from Tinder. Here's some of the things I learned that are most notable IMHO.
Jordan Crook, Tech Crunch
With Tech Crunch since 2011. Focused on internet culture, social networks, and consumer-facing technology. He writes about Tinder a lot. We used 13 of her articles on OPW during 2015, that's definitely the first place.
But she is not the only one at Tech Crunch who writes about idating regularly, two more people made it to our list of top Internet dating reporters.
Natasha Lomas, Tech Crunch
A tech reporter based in London, she joined Tech Crunch in 2012. Before that she was reviewing smartphones for CNET UK and prior to that she spent five years covering business technology for silicon.com. 6 of her articles made it to OPW during last year.
Sarah Perez, Tech Crunch
With TechCrunch since 2011, she previously spent three years at ReadWriteWeb. Prior to becoming a professional blogger Sarah worked in I.T. across a number of industries including banking and retail and software. She was a part of this list last year too. She covered the Ashley Madison debacle and some Tinder and Zoosk news. 5 of her articles appeared on OPW in 2015.
Georgia Wells, Wall Street Journal
Georgia Wells is a multimedia producer for The Wall Street Journal’s San Francisco tech bureau. Previously, Ms. Wells was an editor for WSJ.com and covered emerging markets for the Journal. Before that she freelanced in Cairo during the Egyptian revolution. A new name on our list, 7 of her articles made it to OPW last year.
Quentin Fottrell, MarketWatch
Edits and writes stories for Dow Jones's MarketWatch site. They usually focus on social issues, digital media and personal finance. He covered big stories like the AshleyMadison hack and POF's acquisition, but he also wrote about smaller companies or more general topics too. He's been on this list three years in a row. This time we used 6 of his articles on OPW in 2015.
Caitlin Dewey, Washington Post
Caitlin Dewey is the digital culture critic at the Washington Post and has been at WP since 2012. She also appeared on this list a year ago and we used 6 of her articles for OPW last year. She wrote about 20 articles on the Internet dating industry in 2015. About a half of those covered the AshleyMadison hack and it's consequences.
Sara Castellanos, Boston Business Journal
Joined Boston Business Journal in 2013 and is now a technology editor covering startups and venture capital. We used 4 of her articles on OPW last year. She usually writes about local companies or events that have something to do with Boston.
Rob Price, Business Insider
He is a technology reporter for Business Insider since January 2015. We only used 2 of his articles on OPW, but he wrote almost 20 last year, mostly covering the Ashley Madison case.
Sam Shead, Business Insider
A technology reporter for BI UK since October 2015 and we already used 3 his articles on OPW.
Kerry Flynn, IB Times
A technology reporter for IBTimes focused on social media companies, mobile apps and startups, since March 2015. We recently discovered this reporter and her work, you can only find two of her articles on OPW, but she writes about Internet dating quite often and we expect that number to grow.
Technorati Tags: boston business journal, business insider, caitlin dewey, georgia wells, ib times, internet dating industry, jordan crook, kerry flynn, marketwatch, natasha lomas, quentin fottrell, reporters, rob price, sam shead, sara castellanos, sarah perez, tech crunch, wall street journal, washington post
THE BEST INTERNET DATING PRESS COVERAGE:
THE WORST INTERNET DATING COVERAGE:
COURTLAND BROOKS - Dec 22 - Alex Mehr is co-founder of Zoosk and advises you to consider the Primary Atomic Use Case of the product/service you're creating. What is the main thing it does for people? Can you imagine millions of people doing this? Will they come back over and over again? Is an advertising mechanism built into this cycle somehow? He gives the example of Ferrari not needing to advertise because a Ferrari advertises itself as its being driven.
CB - Dec 16 - The dating market in India is in double-digit growth. Market leader Matrimony.com is set for an IPO. Here's an overview of the key players.
Troozi is a new entrant that is doing particularly well. The startup is founded by Lija Wilson, and a team who used to work for RSVP, Australia's top dating site. If you’re interested in investing in Indian dating, Troozi is opening expressions of interest for the next round funding for early 2016. You can email Lija Wilson at firstname.lastname@example.org.
Technorati Tags: bharatmatrimony, dating app, dating site, desicrush, fropper, happn, hinge, indian dating market, indiandating, indianfriendfinder, jeevansathi, lija jarwis, match.com, metrodate, mingle2, okcupid, quackquack, shaadi, simplymarry, stepout, thrill, tinder, troozi, twomangoes, twoo, vee
MARK BROOKS - Oct 25 - Is anyone headed to Web Summit in Ireland Nov 3-5? If so, please email me if you'd like to meet for a beer. Looks like 30,000 people will be attending. Here's some sessions which seem useful and relevant to us, that I plan on attending. Tinder's CEO will be speaking.