COURTLAND BROOKS - Dec 22 - Alex Mehr is co-founder of Zoosk and advises you to consider the Primary Atomic Use Case of the product/service you're creating. What is the main thing it does for people? Can you imagine millions of people doing this? Will they come back over and over again? Is an advertising mechanism built into this cycle somehow? He gives the example of Ferrari not needing to advertise because a Ferrari advertises itself as its being driven.