COURTLAND BROOKS - Jan 11 - A great way for you to estimate the demographics of some potential target markets is to peruse city-data.com.
For example, see this overview of Marital Status For Females.
This graphic shows the reason why Tinder is open for teens. Just look at the left vs the right. If you were the market leader for Internet dating and were considering your long term strategy, where would you be targeting?
Tinder is most certainly shooting for the teen market. Also, Tinder is a means for Match Group to shoot for the soft underbelly of POF and start building a relationship with users before they get serious enough to want to pay.
So what can city-data.com do for you? See their interactive map. You can toodle around and check out the USA market and see which states have the highest proportion of marrieds. Racial make-ups of different states. Income, ancestry, age, occupation, population and a real smorgasbord of data, all for free.
In short, this is a great tool for you if you're considering where to focus your marketing dollars. Especially if you're just starting your dating site, or private label / white label dating site.